I have been taking steps this year to completely switch up my beauty and makeup collection in favour of cruelty free products, and for me that means buying from brands that do not themselves test on animals, and are not owned by a parent company who tests on animals. It seems like it would be simple but navigating an industry where big heartless companies swallow up little companies with good intentions in the blink of an eye, or where animal testing can be worked in through all sorts of loopholes is tricky and often disheartening. But over the year I've found a few excellent products by excellent brands that are all fairly affordable and readily available, at least here in the UK, and I thought I'd share a few staples with you.
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